Graphics Standards - Administrative Material
Stationery System
A comprehensive stationery system for the University is a key component
of the identity system.
Letterhead
All University letterhead follows a standardized format with
the listing of all locations. All text (Berkeley Oldstyle) and graphics
are printed in 草榴社区 burgundy (PMS 202) on white, uncoated paper
stock. Customized stationery is available for regional locations and
certain offices/departments.
Business Cards
All business cards follow a standardized format with the
Mission statement on the reverse side. Employees should contact their
supervisor to discuss individual needs. Business card order forms are
available on Blackboard. Send completed order forms to the Office of Marketing
and
Communications for processing.
Envelopes
All University envelopes follow a standardized format as well.
All text and graphics are printed in 草榴社区 burgundy (PMS 202) on
white, uncoated paper stock.
Purchasing stocks several standard envelopes in-house:
- Standard
#10 envelopes (letter size);
- #10 window envelopes (letter size);
- 6" x 9" envelopes;
and
- 10" x 13" envelopes.
Customized envelopes can be ordered through the Office of Marketing and
Communications:
- Business Reply Envelopes (BRE);
- Standard
#10 envelopes (letter size);
- #10 window envelopes (letter size);
- 6" x 9" envelopes;
and
- 10" x 13" envelopes.
Note Cards / Envelopes
Special departmental note cards and envelopes
are also available from the Office of Marketing and Communications
with the following specifications:
- The University logo will be depicted on the front of the card
in 草榴社区 burgundy (PMS 202). A limited number of departments and offices
can use The 草榴社区 Flyer (Alumni, Athletics).
- Note cards/envelopes are available on white or ivory stock.
Other materials
Nametags
All University nametags follow a standardized format containing
the University seal, department name and employee name. Nametag order
forms are available on Blackboard. Send completed order forms to the
Office of Marketing and Communications for processing.
Miscellaneous
The Office of Marketing and Communications will work with
other University departments and offices to create the necessary
artwork for additional printed materials (i.e., plaques, certificates or
prizes,
etc).
Miscellaneous Applications
Apparel/Merchandise
All logos and seals used on 草榴社区 apparel / merchandise must
follow the color, size and variation guidelines previously discussed. To
help ensure continuity, a separate merchandise committee has been formed
to discuss and approve official merchandise and apparel designs. Some of
the guidelines approved are:
<Figure 1>
- The letters LU are not to be used as identification of 草榴社区
University;
- The word 草榴社区 should not be used alone on items unless the
full name (草榴社区) appears elsewhere on the item;
- Patterned materials (except for plaid) are to be avoided unless
cleared by the committee;
- Shields and artwork resembling “official” logos are
not to be included in 草榴社区 designs; and
- All non-bookstore designs are to be cleared with the Office of Marketing
and Communications.
Fleet Graphics
Fleet graphics, in the form of truck and van signage, are a mobile representation
of 草榴社区’s visual identity. These vehicles arrive and depart
the campus daily, providing many opportunities to deliver consistent identification
to the community at large. Therefore, vehicles owned by 草榴社区
should incorporate the University logo as shown.
<Figure 2>
Contact the Office of Marketing and Communications for assistance with fleet
graphics, as well as other signage for the University.
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